Featured Act of the Week #3 – Dad Rocks!

As the weeks count down to A Carefully Planned Festival 2012, we would like you to become increasingly more excited and increasingly more aware of some of our favourite artists playing this year. With that in mind, we urge you to stay tuned-in to the website and follow our weekly “Featured Artists” supplement. As with all sections of the website, please feel free to leave comments at the foot of the page.

Week #3 – Dad Rocks!

This week we’re showcasing Dad Rocks! …simply put, he is akin to an Icelandic version of Why? …pretty impressive stuff, and the critics seem to think so too  - click here. Have a listen for yourself: …and check out this video:


Icelandic musician Snævar Njáll Albertsson is the mastermind behind ‘Dad Rocks!’. The guitar here is mostly acoustic and is accompanied by piano, trumpet, violin, viola, handclaps and much more. As Dad Rocks!, Albertsson is inspired by acts such as Bill Callahan, Owen, Why?, Akron/Family and Do Make Say Think. This has led to a sound that is a unique mix of folk, pop and lo-fi with complex guitar-work and anthem-like arrangements. However, Snævar Njáll Albertsson’s primary sources of inspiration are the relations closest to him. Most of all his little daughter who also inspired the name Dad Rocks!, naturally a pun on the ’dad rock’ genre. The use of pathos and irony is something that is explored throughout his work. Lyrically, this is also a central aspect with subjects both big and small. Sometimes delivered almost cynically but with words that are close to naïvism. Underneath this, the irony lurks at every corner, and even the title of the debut EP, “Digital Age”, explores this dynamic. Whilst the EP was recorded in a lo-fi setting on an analogue tape recorder, Albertsson had another vision for the forthcoming debut full-length, Mount Modern, and went for a different aesthetic that allowed the instruments to stand out clearer to bring out every single melody carried out on the many instruments played on the album. For this task he enlisted Icelandic super producer Addi 800 (Blur, Björk) to mix the album and Tom Mcfall (REM, Stars, Regina Spektor, Bloc Party) to do the mastering. Dad Rocks! has played at The Great Escape in Brighton, England and at SPOT Festival in Aarhus, Denmark in the spring of 2011. Dad Rocks! has furthermore been booked for several notable international festivals in 2011, including Popkomm, CMJ and Iceland Airwaves. Mount Modern was released in the US (Paper Garden Records), UK (Big Scary Monsters Records), Denmark (Father Figure Records/Playground Music) and Iceland (Kimi Records) on November 8th. In February 2012 the album was also released in Japan by Friend of Mine Records.

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